NHI partners with Erin Condren for colorful, vibrant Hispanic Heritage Month series
The National Hispanic Institute has kicked off Hispanic Heritage Month in part by partnering with lifestyle brand Erin Condren on a campaign to support Latino artists and culture, while promoting NHI leadership programs.
As Erin Condren’s associate director of content and D&I Council co-chair Candice Hamilton explains, the campaign (running through Oct. 15) provides the company the chance to collaborate with NHI and back its mission.
“We really have a heart for supporting education, and we’ve done so for many years,” she noted. “So when we launched our second annual Hispanic and Latinx Heritage Month collection that features artwork of two amazing Latina artists, we were honored to select the National Hispanic Institute as our charity of choice to receive the 35% of the net proceeds of the collection through October 15.”
She added, “But more importantly, the organization’s mission to create experiences that engage high school- and college-age youth in community leadership roles that actually advance their quality of life, that really resonated with us as people behind the brand, as well as our brand core values.”
The company bills itself as being “known for creating fun and functional organization essentials for the home, office, and everything in between.” The campaign features the work of two Latina artists whose colorful and culturally-resonant designs adorn a range of popular Erin Condren offerings.
According to the website, Michelle Muñoz, one of two artists featured, is a freelance illustrator/designer based in Southern California, who “enjoys creating uplifting art inspired by her heritage and background while bringing happiness to others.”
Nicole Medina, the other collaborating artist, is a first-generation Latina illustrator based in Philadelphia. The site notes that she “uses bold colors and detailed patterns to create eye-catching illustrations,” and “likes creating surreal imagery that tells a story and has a sense of adventure.”
According to Hamilton, the council behind this project and other diversity and inclusivity initiatives was created because “the people behind the brand just got together, and we decided we wanted to do more to create the type of diverse, equitable and inclusive environment that we all wanted to continue to work in, but to improve it in the same way, internally and externally.”
The NHI-partnered campaign and similar ones that Erin Condren has launched center around “celebrating more diverse artists in our designs, and giving back to certain communities that support these artists, that the artists represent, that align with our brand values.”
Over the past year, Erin Condren has also created series that celebrate Pride Month, Asian Pacific American Heritage Month and Black History Month.
“They’re very rich, very vibrant. They are very optimistic, and the customers are loving them,” Hamilton noted. “And the storytelling, the people behind the designs, Michelle and Nicole, they bring that pride, that Hispanic and Latinx heritage, pride and education and just real stories.”
George Rodriguez, the NHI board member who helped coordinate the collaboration with Erin Condren, observed, “Erin Condren has provided us with a great partnership for Hispanic Heritage Month. They are recognizing the work of NHI through their high-quality products all across the nation and branding the great work that we do in the community. This partnership is a great example of how a private company and a non-profit can come together to illustrate the importance of the Latino community.”
To view available designs for the LifePlanner, which Hamilton dubs “the Rolls-Royce of planners,” and other Erin Condren products giving back to NHI, visit the campaign page on the company’s website (linked below), and note that the proceeds to NHI are for sales up to and including Oct. 15, 2022.